Most digital creators know how to make a product in Canva—but when it comes to positioning it? They’re stuck describing what it is instead of what it solves.

This presentation is designed to help you teach your audience the #1 mindset shift that leads to more sales:

👉 Stop selling files. Start selling the transformation.

Inside this deck, you’ll walk creators through:

• The most common messaging mistakes digital product sellers make
• How to use pain points (without being pushy) to connect with your ideal buyer
• The power of the PAS copywriting framework (Problem–Agitate–Solution) to create product descriptions that actually convert
• Real-life examples and rewrites that show the difference between “meh” and “must-have”
• 5 ready-to-use Canva AI presentation prompts to help them create meaningful content faster

Created to pair perfectly with Canva’s AI Code tool, this deck lets you create once, teach often, and empower your audience to turn what they made into something people want.

Soft. Clear. High-converting.
The way digital education should feel.